As word has begun to spread about this month’s launch of Discover America’s Story, small town and community newspaper publishers have been quick to call and ask questions about just how the revenue generating program works. They’ve been looking for ways to generate new revenue and engage new advertisers so they’re delighted to find a proven ad sales program that produces profits and helps them digitally preserve and put their historic archives online.
But, this is the newspaper industry after all, so it’s no surprise that some will ask, “what’s the catch?” Good question.
Quite simply – there isn’t one.
Publishers contact us and learn about strategies they can use to sell advertising against the archive content they have. As profits come in, the newspaper is able to work with our scanning division (ArchiveInABox) to digitize their print archives which can then be hosted on the Discover America’s Story website. Each newspaper has a dedicated page where visitors can explore and search the archive pages.
Working with Discover America’s Story, publishers exclusively own and control all the digital copies, and no partnership is required. Publishers receive all of the master scans, which they are free to use in any way they choose, and there is no requirement to publish their digital copies on our websites. We work with publishers on a “pay as you go” basis so there is never a contract commitment to order additional work.
It couldn’t be easier. Ask Tim Schnoebelen with The Mooreland (OK) Leader who has a new revenue source and online archive thanks to the program. You can, too. Contact us today to learn more about how to get started.
