It’s the story no newspaper wants to write.
Publishers never want to have to inform readers that the newspaper’s archive is gone. It could have been the story for the Arkansas Catholic newspaper and its 91 year old bound volume archive. Rich with history and perspective, the newpaper’s archives were deteriorating and some of the oldest books were literally too fragile to touch. Editor Malea Hargett recalls, “Everytime we had to do a historical article, we had to go into those archives and it was very evident we were losing those pages.”
Fearing the history would soon be lost forever, Malea approached her publisher with a plea to digitally preserve the archive content before it was too late but was told the money simply wasn’t available. So, she came up with another way to save the archive. Today, just 5 years later, the complete archive is online accessible for the community to search and explore.
So, how’d she do it? With the help of guardian angels. >>Read More
Editor & Publisher did a great job telling readers about Discover America’s Story which helps publishers monetize their archives. The article in the April issue of Editor & Publisher explains how publishers can sell sponsorships to generate a revenue stream that can then be used to pay to have the archive scanned and hosted online.
“In the past, since there was no commercial value to their bound volume archives, many publishers turned to local libraries and historical societies to maintain these community records. Often, the archives were maintained or stored but remained difficult if not impossible to access and search,” said Paul Jeffko, SmallTownPapers president and founder. “Now with new technologies, we can make them accessible and use them for commercial purposes.”
>>Click here to read the full article written by Adreana Young.
In addition to creating the first online newspaper archive repository dedicated to small town and community American newspapers, Discover America’s Story is about showing newspaper publishers that their archive content has significant value and, through its digitization, can generate revenue. Digitizing isn’t a tough sell – every publisher we speak with is eager to have their bound volume and loose printed archives digitally preserved and placed online for the world to enjoy and explore.
The only stumbling block is their perception that they will have to dedicate scarce resources, both financial and in manpower, to make it happen. They rarely see the archive as a resource that can actually make money for them.
A great article came out last week – “Aviation Week Partners with Boeing to Digitize 100-Year Archive.” It’s a great reminder of the value of historical content. In just its first two months, the article says the archive site had 45,000 unique visitors and that is good news for the advertising department.
The article quotes Aviation Week president Greg Hamilton: “This gives us a new content-based marketing vehicle. Next year we’ll gate this at various premium levels, but in addition to monetizing base subs or premium subs we also have an opportunity to do some enterprise-type sales of the content to corporations, government, and academia. For instance, we’ve already had companies ask us if there’s some way they can use these archives to document their own history with digital reprints—sort of a ‘my history as seen through Aviation Week’s archives’ type of thing.”
It’s a model that will not only work for Aviation Week owner Penton but also for the hundreds of newspaper publishers across the country who are trying to find a way to place their bound volume archives online while trying to survive in an age of dramatic changes in the media industry.
Publishers can contact us to learn more about generating revenue with archives and an easy turnkey program to make digitizing the content easy and stress free.
We were delighted to meet so many newspaper publishers and owners during the Texas Press Association conference earlier this month. We had some wonderful meetings with people eager to digitize their newspaper archives and make them online accessible.
A third of those who stopped by our exhibit booth had archives of more than 100 years which they’ve not yet digitized – there were numerous others who had 50-75 year archives and many have a mix of bound volume, loose printed and microfilm archives. They represent hundreds of years of archive content that the public cannot get to today.
Publishers recognize that they’re the stewards of their community’s history and they want to make that history accessible for the world to explore and enjoy. Additionally, they want to preserve the pages that are currently held in bound volumes kept in a back office. They don’t like risking that those books or loose printed issues could be damaged or lost should something happen like a roof collapse, flood or fire. But, increasingly, publishers realize that they have a money maker in that archive content and they want to learn how it can successfully be monetized.
That’s what Discover America’s Story is all about – a proven method for newspapers to use to create a new revenue stream. They sell ads against archive content and the revenue, which is all theirs, can be used to digitize the archive among other things. An Oklahoma publisher started the program to generate revenue for digitization but after that was paid for, he continued to sell ad sponsorships and has an ongoing revenue stream to show for it.
Discover America’s Story also allows publishers to retain all ownership and distrubution rights to the digital archive and it provides an easy online hosting solution for those who want it use it. Contact Discover America’s Story today to learn more about how to get started and ask about the program’s Guarantee.
Thank you again to the Texas Press Association for a great time at the mid-winter conference and trade show!
We’ve had several customers notify us that they have been contacted by a state governmental organization that wants to digitize their archives, but they discovered in the small print that the program requires them to give up some authority over their copyrighted content. So, what’s going on?
Some non-profit and governmental organizations are digitizing material but they are requiring that they are given some distribution or hosting rights to the digital content they create. For newspapers wanting to digitize their archives, the offer may have captured their attention, but they need to know that there are options to be explored including Discover America’s Story which allows the publisher to keep all rights and control of their archive while having their bound volumes digitized. Additionally, and what sets Discover America’s Story apart from other digitization programs, is that it actually helps publishers generate profit.
Discover America’s Story shows publishers how make money off of their archive with advertising and promotion campaigns that give businesses an irresistible way to showcase their commmitment to the community by sponsoring the digitization of the bound volume archives. It has been proven successful with The Mooreland Leader newspaper in Oklahoma which completed digitization in record time thanks to the large number of sponsors who paid to preserve their town’s history.
“The Discover America’s Story program is something we felt very strongly about and we wanted to be a part of sponsoring the online archives so everyone can have an opportunity to read every issue of The Mooreland Leader since 1903. This is a great program.” Dirk Dewald, President of the Central National Bank of Enid (Oklahoma)
Click here to see The Mooreland Leader’s archive and click here to read their case study. Contact us to learn more about Discover America’s Story and get started generating a new revenue stream using your archive today.
We look forward to meeting with newspaper publishers at the Texas Press Association Midwinter Conference and Trade Show on January 21st! If you’re attending, please visit us in Booth #30 or contact us today – firstname.lastname@example.org. Below is a communication that went to conference attendees.
Don’t give up rights to your archive. Use it to generate new revenue!
Monetize your archive with advertising and promotion campaigns that give businesses an irresistible way to showcase their commitment to your community — sponsoring the digitization of your bound volume archive.
Discover America’s Story was proven successful with The Mooreland Leader in northwest Oklahoma which completed digitization in record time, thanks to the large number of local sponsors who wanted to ensure their town’s story and history was preserved and accessible. Here’s what one sponsor said about the opportunity.
“The Discover America’s Story program is something we felt very strongly about and we wanted to be a part of sponsoring the online archives so everyone can have an opportunity to read every issue of The Mooreland Leader since 1903. This is a great program.”
Dirk Dewald, President
Central National Bank of Enid (Oklahoma)
Why give up your archive assets to a non-profit or governmental organization when you can make money with them? With Discover America’s Story, you retain 100% ownership and revenue, and you control how your scanned archive is accessed. Contact us or visit us in Booth #30 at the Texas Press Association Midwinter Conference and Trade Show starting January 21st. We’ll show you how easy it is to get started today.
Contact us by emailing Paul Jeffko at Paulj@smalltownpapers.com.