Editor & Publisher did a great job telling readers about Discover America’s Story which helps publishers monetize their archives. The article in the April issue of Editor & Publisher explains how publishers can sell sponsorships to generate a revenue stream that can then be used to pay to have the archive scanned and hosted online.
“In the past, since there was no commercial value to their bound volume archives, many publishers turned to local libraries and historical societies to maintain these community records. Often, the archives were maintained or stored but remained difficult if not impossible to access and search,” said Paul Jeffko, SmallTownPapers president and founder. “Now with new technologies, we can make them accessible and use them for commercial purposes.”