Tag Archives: the mooreland leader
Why newspaper ad sales teams love Discover America’s Story.
At its core, Discover America’s Story is about newspapers making more money. The program provides a sales team with tools to sell additional advertising – often to businesses that generally do not purchase ads. Why would they suddenly be motivated? … Continue reading
Need to digitally preserve your archives? Give it a try.
Publishers who are already using Discover America’s Story to generate fresh revenue, some of which they can use to digitize their loose and bound volume archives, say showing potential advertisers/sponsors the online archive has made it simple to secure sponsors. … Continue reading
Newspaper Generates Profits with Discover America’s Story
Congratulations to The Mooreland (OK) Leader and its publisher Tim Schnoebelen for their ongoing success with Discover America’s Story! The program has helped the newspaper generate revenue – some of which Tim is using to digitize his historic bound volume … Continue reading
Who controls your newspaper’s digital archive?
As word has begun to spread about this month’s launch of Discover America’s Story, small town and community newspaper publishers have been quick to call and ask questions about just how the revenue generating program works. They’ve been looking for ways … Continue reading
Generating New Revenue to Support Archive Digitization
Tim Schnoebelen knows how much his community loves nostalgically looking back at days gone by. He occasionally places pictures from his newspaper office on a table and lets the community go through them and select those they’d like to keep. … Continue reading