Tag Archives: ad revenue
How Newspapers Successfully Generate Money to Digitize Archives
When a Virginia community newspaper wanted to digitize its 68 year bound volume archive, it went to the community, asked for help and people started sending checks. It’s not an anomaly. People, organizations and businesses are eager to be engaged and … Continue reading
Sponsorships deliver newspaper revenue.
You see it at nearly every sporting or entertainment event you attend – corporate sponsorships are everywhere and for good reason. They work – generating significant dollars for organizations that are aware that businesses tend to have money set aside … Continue reading
A Proven Way to Monetize Your Bound Volume Archive
Nothing good is happening today to bound volume archives stashed in a storage room or packed away in a basement. They generally just sit there – fragile and continuing to deteriorate. Additionally, they’re virtually impossible for the community to search … Continue reading