At its core, Discover America’s Story is about newspapers making more money. The program provides a sales team with tools to sell additional advertising – often to businesses that generally do not purchase ads. Why would they suddenly be motivated?
Discover America’s Story has tapped into the desire that businesses have to be good neighbors. They want to demonstrate how much they care for the communities in which they operate and sponsoring a newspaper’s effort to digitally preserve its historic archive is an opportunity that most businesses can’t and won’t pass up. They are helping create a historic resource documenting the community’s past that will be accessible for generations to come.
“I have been a member of this community all my life and when I was given the opportunity to participate in Discover America’s Story and preserve Mooreland’s history through The Mooreland Leader archives, I jumped at the chance,” said Dustin Donley, owner, Dustin Donley Construction Services LLC in Mooreland, OK.
Discover America’s Story gives a newspaper’s ad sales team the tools and templates it needs to get started today selling ads against archive content. There’s no obligation – nothing to lose. All revenue generated belongs to the newspaper.
When the newspaper is ready to digitize its archives, Discover America’s Story can help not only digitize but host online if the publisher desires. The best part and what sets this program apart from so many others is that the newspaper retains all ownership and control of the digital archive.
Contact us to learn how you can get started with Discover America’s Story today.